Use the Rocket Ship Rule to Improve Your Marketing
By Kevin Stirtz When a rocket launches it uses roughly 80% of its fuel just to take off (or so I’ve heard). Then, once it breaks free of the Earth’s gravitational field, it can cruise along just fine with minimal fuel consumption. There are two concepts at work here and, surprisingly enough, they apply to marketing as well as rocket ships. The first is inertia which says something not moving will tend to remain stationary until sufficient force is applied to move it. The second is momentum which tells us that something already moving will tend to keep moving unless sufficient force is applied to stop or change its motion. I’ve found it helpful to remember these concepts when I plan and implement new marketing. Starting a new marketing project is like launching a rocket. Any new marketing campaign needs more resources at the start than later on after it’s been running for awhile. The “gravity” you’re fighting is the lack of awareness of whatever you’re promoting. As the awareness of your product or service grows it reaches a critical mass where it spreads much faster with less effort than before. At that point your marketing has broken through the inertia and has developed its own momentum. Enough people have been exposed to your message often enough that they either remember it or recognize it (or both). And, the awareness often keeps growing on its own through word of mouth. When you reach this point you don’t need to spend as much time or money pushing your message to your market. It’s almost taken on a life of its own. But, when you start, you need to invest much more in building your critical mass of awareness. It takes a lot to get people to stop and pay attention to your message when they are bombarded daily with thousands of other messages. And, you need to expose them to your message multiple times before they begin to remember it. When you start promoting something and you don’t see results right away, it’s easy to consider changing direction or stopping altogether. What you don’t always see is that you’re fighting inertia so your return will not be as great or as obvious right away. But, before long (if you stick with it) you’ll break through the inertia and start reaping the reward of your marketing investment. Your awareness will reach critical mass and will have plenty of momentum to keep it moving with less effort (and less cost). So, as you plan and implement your marketing, remember the rocket ship. Plan to invest more at the start so you break through inertia. And, stick with your plans until you reach momentum. Then you can enjoy much greater returns from your marketing investment. —————————- More customers! More revenue! More profits! That’s what Kevin Stirtz helps companies create. Kevin is a business growth expert who helps people improve their companies. He has developed a unique program called “Build a Better Business” that does just that. It helps you build a better business, on your terms and according to your goals. Get a free copy of Kevin’s latest book, “Marketing for Smart People” by going to his website at: http://www.StirtzGroup.com You can call Kevin directly at 952-212-4681. Article Source: http://EzineArticles.com/?expert=Kevin_Stirtz http://EzineArticles.com/?Use-the-Rocket-Ship-Rule-to-Improve-Your-Marketing&id=527285 generic levitra vardenafil canadian pharmacy buy generic levitra online discount levitra online
